Prices Are Falling

Episode 019

Dec 5 • Brendan Hodge

1

23:08

November 2025

When Your Discount Becomes Your Price

My daughter sat down at the dining room table where I was working and announced, “I can’t decide whether I should buy the AirPods at $89 or wait for…

Nov 22 • Brendan Hodge

3

2

August 2025

Why Would a Company Want a "Chief Pricing Officer"?

I apologize for the slow posting here.

Aug 20 • Brendan Hodge

2

July 2025

Pricing the Last Piece of the Puzzle

Episode 018

Jul 7 • Brendan Hodge

22:57

June 2025

Interview: Value-based Pricing with Doug Mullett of Forthright LED

Episode 017

Jun 3 • Brendan Hodge

1

1

35:37

No, Big Retailers Can't Stop Tariff Price Increases

Tariff coverage in the news has slowed a bit.

Jun 2 • Brendan Hodge

3

1

May 2025

The Model T: How Pricing Created the Auto Industry

In 1905 there were less than 100,000 total cars on US roads, and the price of a car was 2x-3x the average annual wage of a US worker.

May 23 • Brendan Hodge

1

27:30

There Is Not Just One Price

Customer and Product Segmentation

May 14 • Brendan Hodge

4

3

1

You've Got (Tariff) Trouble

Episode 015

May 6 • Brendan Hodge

2

1

29:52

Profit at the Pump: The Secrets of Gas Station Pricing

Gas pricing is probably the most visible single set of prices in our modern landscape.

May 5 • Brendan Hodge

2

3

April 2025

How to Take a Price Increase – And Whether You Need To

Episode 014

Apr 25 • Brendan Hodge

38:03

Surviving the Tariffs

When ecosystems change suddenly, the adaptable survive

Apr 17 • Brendan Hodge

2