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Video Games Pricing and Discounting
Why do video game makers sometimes discount 50% or 75% off? Are they losing money?
Feb 5
•
Brendan Hodge
1
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25:49
Pricing To Drive Multiples
Sometimes a promo is not just about the price
Feb 4
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Brendan Hodge
4
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Pricing To Drive Multiples
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January 2025
How Pricing Created and Destroyed Publishing
Episode 004: How Amazon and then eBooks disrupted an old industry and created a new one
Jan 31
•
Brendan Hodge
3
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26:39
Managing Your Wholesale and Retail Pricing
Strong brands should take responsibility for their retail prices
Jan 29
•
Brendan Hodge
2
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Managing Your Wholesale and Retail Pricing
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OpenAI's Pricing Struggle
Pricing Evolution Podcast: Episode 003
Jan 23
•
Brendan Hodge
1
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2
15:05
Your Margins are Sending You a Message
Customers who are willing to pay the most above your cost value you most
Jan 21
•
Brendan Hodge
1
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Your Margins are Sending You a Message
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2
Podcast 002: The three layers of pricing
Thinking about Macro, Strategic, and Transactional pricing
Jan 17
•
Brendan Hodge
2
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17:02
How many wrong prices are out there?
And what is the result of having the wrong price?
Jan 14
•
Brendan Hodge
2
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How many wrong prices are out there?
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3
Podcast 001: How I got here and what I love about pricing
In the first episode of the Pricing Evolution Podcast, I tell the story of how I went from a Classics major studying Greek and Latin to a VP of Global…
Jan 11
•
Brendan Hodge
3
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18:01
When paying is cheaper than free
The power of value messaging
Jan 8
•
Brendan Hodge
2
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When paying is cheaper than free
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2
Why I Love Pricing
It's a great way to learn everything about a business
Jan 4
•
Brendan Hodge
3
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Why I Love Pricing
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6
December 2024
Three Levels of Pricing
Pricing at the macro, strategic, and transactional levels
Dec 29, 2024
•
Brendan Hodge
2
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Three Levels of Pricing
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