2 Comments
User's avatar
Jenny's avatar

What do you think about companies like Land's End? Not only are you a fool to ever pay full price, they usually have competing discount codes so you can rebuild your cart until you have the best discount.

Brendan Hodge's avatar

They're a brand which absolutely has shadow list pricing -- the on sale price is the everyday price. It's a strategy a company can choose to run, but I think in general it's a pretty weak one.